ABOUT ME
With more than a decade of entertainment and music industry experience, I am an award-winning marketing expert who has worked with some of the world's biggest artists and most exciting developing talent.
From Ed Sheeran, Craig David, and Red Hot Chili Peppers to Phoebe Bridgers, Freya Ridings, The 1975, and Björk, I have been a team player in pioneering, chart-topping, and acclaimed music campaigns, while also working with household names across comedy, literature, and sport, such as Amy Schumer, Jon Ronson, Sir Bradley Wiggins and Nitro Circus.
With a truly 360 holistic understanding of the music sector, I have worked across various sectors including live, label and distribution, giving me an extensive and unique understanding of audiences, artists, and the wider music industry. I continue to drive change in the way that audiences are understood and how labels and artists can engage with fans.
I am an active advocate for diversity in music and my work has seen me inducted into the Music Week Women in Music Awards Roll of Honour (2017), SheSaidSo’s Alternative Power List (2017), shesaid.so x keychange.eu ‘we.grow’ mentor (2023 & 2024), inducted into the Kindness in Leadership 50 leading lights list 2024 and be selected for Keychange’s Talent Leadership Programme 2025. I am passionate about helping artists and professionals within the industry, and in 2022 founded Hype Drop Club, a space for independent artists, marketers, and music industry professionals to get helpful resources, stay ahead of platform updates, marketing trends and more.
The experience I bring to projects does not just come from my working life, outside of work I play football for Goal Diggers FC, a London-based women and non-binary football club where I constantly learn about team work, leadership, diversity and community. But the thing I enjoy the most is taking my rescue dog Finn for long walks.